About TourEast London
TourEast London is a unique example of a successful public/private membership organisation that was established in 1996 to promote the sustainable tourism economy of East London, both north and south of the River Thames. In technical terms, the partnership is a Destination Marketing Organisation (DMO).
TourEast London's core focus is within the boroughs of Tower Hamlets, Greenwich, Hackney, Newham and Lewisham who are all members of TourEast London.
TourEast London's objectives are to:
- Raise awareness of the dynamic and diverse range of tourism products and services in East London.
- Exploit new and existing markets.
- Support and complement members marketing and promotional campaigns in a cost effective and timely manner.
Our tourism members are all high profile, dynamic organisations working together to promote east London. TourEast London members include:
- Transport Providers, including Eurostar, Docklands Light Railway, Thames Clippers and London City Airport
- Local Authorities: Lewisham, Greenwich, Tower Hamlets, Hackney and Newham
- Museums and Attractions including The O2, Tower Bridge Exhibition, Medieval Banquet, Museum in Docklands, Museum of London, National Maritime Museum, City Cruises and Bexley Heritage Trust
- Regeneration Agencies such as the London Bridge Bid Company, British Waterways and Urban Space Holdings
- Shopping, Art and Leisure, including the Canary Wharf Group, CIDA, Comment Art and Greenwich Market
- Meetings, Incentives, Conferences and Exhibitions providers like ExCeL London, the international exhibition and conference centre and the online Eastside Venue Guide
- Accommodation Providers, including Marriott West India Quay, Simply Apartments, Clarendon Hotel, Crowne Plaza Docklands–ExCeL, Ramada Docklands, Novotel and Ibis ExCeL, Britannia International Hotel, Threadneedles, Express by Holiday Inn Limehouse and Royal Docks and Custom House Hotel.
As already mentioned TEL works with the London Development Agency, the strategic and funding body for London, to deliver some of the strategic projects identified in the East London Visitors Development Strategy.
The 2005 East London Tourism Development Strategy highlighted the need for a greater understanding of the needs of stakeholders and for new channels of communication and their ability to access the marketplace. A number of major projects have now been completed and these have been used to inform the new east London marketing and positioning guide as it seeks to draw together key communication strands into a series of coherent initiatives that will make joint marketing opportunities more intelligible to the industry. A major objective has now been reached with the launch of the new Positioning and Marketing Guide for East London. Read more...
